Kaplan GRE & GMAT Exams Writing Workbook by Kaplan

Author:Kaplan
Language: eng
Format: mobi
Tags: ebook, book
Publisher: Kaplan Test Prep
Published: 2009-03-09T16:00:00+00:00

2) Acknowledge the appeal of the argument:

For this prompt, one of the appealing things about its argument is that the evidence does support a conclusion: that sales will not be hurt by ceasing the process. There are other possibilities, but this one stands out:

“At first, this argument seems well-constructed. The study and the survey do certainly support the conclusion that sales will not decrease because of …”

3) Catalog the weaknesses of the argument:

The main weakness is the logical leap from the conclusion that sales will not decrease to the increase in profits. Also there is a possible causal fallacy in premise one: just because people don’t use the whole five-year lifespan of the nonstick coating doesn’t mean that they don’t make buying decisions based on it being there. Finally, there is a hasty generalization embedded in the limited sample size of the survey mentioned in premise two.

“However, this argument is weakened by serious flaws. First of all, the conclusion does not follow logically from the premises. The argument that ceasing the process will not hurt sales does not necessarily lead to higher profits because … Secondly, the argument shows a possible causal fallacy in assuming that customers don’t buy frying pans on the basis of the special process … Finally, the cited study may be based on an inappropriate sample…”

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