Innovative Design of Manufacturing by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9789811535031
Publisher: Springer Singapore

Case 24 SKG: Users Involved in Product Design

SKG, as the “No.1 Brand of Internet Home Appliances”, reflects the internet thinking in all aspects of product development. As one of the most popular brands of original juicer in China, the Dudu juicer, developed and produced by SKG, is the best example of consumer participation in product design. During the development of the Doodle blender, SKG collected data from 3,000 users, including user needs and usage habits, and finally developed this unique product. SKG simplifies the juicing process in design and meets the demand of consumers for simpler juicing. From the point of view of waste of raw materials, the Dudu juicer technically improved the juice yield, meeting the requirement of “wishing to increase the juice yield” put forward by more than 82% of consumers. In order to satisfy the users with kids at home, the Dudu juicer has made the juice more delicate to satisfy the taste of children. For users who require more perfect functions, ice cream, soybean milk and other functions have been added, which is also in line with the needs of the Chinese people in terms of health preservation.

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