Industry X.0: Realizing Digital Value in Industrial Sectors by Eric Schaeffer

Author:Eric Schaeffer [Schaeffer, Eric]
Language: eng
Format: epub
Publisher: Kogan Page
Published: 2017-05-02T18:30:00+00:00

A Leading Tire Manufacturer Hit the Road Quicker and at Lower Cost

A leading tire manufacturer launched a digitally driven research acceleration scheme that cut its time to market in half and brought development cost down by a third.

This was the result of a program, which the company devised over three years, focusing on the restructuring of the R&D processes to achieve an agreed set of acceleration targets. Its own product mastery and production expertise was complemented by external support offering productive challenges to teams and systems. In close alignment, orthodoxies were questioned and new ideas and methodologies proposed.

A set of key performance indicators was also put in place, along with a result-driven mindset and innovation methodologies such as Quality Function Deployment for finding “the voice of the customer” as well as schemes such as Raw Material Design Event, Value Creation Office, and Human Dynamics. The company also got in touch with both global and local expertise for building an open ecosystem around its products.

The results of the R&D restructuring are a reduction of overall sell-out cost by over 30 percent and a shortening of the time to market from seven to three years.

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