Focus Groups as Qualitative Research by David L. Morgan

Author:David L. Morgan [Morgan, David L.]
Language: eng
Format: epub
Tags: Medical, Research, Social Science
ISBN: 9780761903437
Google: iBJZusd1GocC
Publisher: SAGE
Published: 1997-01-15T03:35:24+00:00

Determining the Level of Group Structure

Choices about interview standardization and moderator involvement go together to determine how structured the group discussion will be. Interview standardization refers to whether the same questions are asked of every group—that is, the extent to which the content of the interview is either predetermined or flexible. Moderator involvement refers to the management of the group dynamics—that is, the extent to which the moderator either controls the discussion or allows relatively free participation. Although there are various strategies for combining different degrees of interview standardization and moderator involvement (Morgan, 1992a), most projects tend to set both of them at comparable levels, which can be referred to as more structured or less structured approaches.

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