Emotion in Organizations by Fineman Stephen; Fineman Stephen ;

Author:Fineman, Stephen; Fineman, Stephen ;
Language: eng
Format: epub
ISBN: 254737
Publisher: SAGE Publications
Published: 2000-06-27T16:00:00+00:00

8 AESTHETIC SYMBOLS AS EMOTIONAL CUES

VARDA WASSERMAN, ANAT RAFAELI AND AVRAHAM N. KLUGER

This chapter draws a connection between aesthetic symbols in organizations and emotions of organizational participants. Perhaps because both these notions maintain an unclear link to productivity and efficiency they have not been centre-stage issues in organizational research. Yet both are clearly recognized as essential elements of organization (cf. Cacioppo and Gardner, 1999; Fineman, 1996; Gagliardi, 1990; Strati, 1992). We believe that the two notions are tightly related. We wish to assert and illustrate in this chapter that aesthetic symbols can and do generate a predictable pattern of emotional scripts. We begin with a brief review of pertinent research and then describe an empirical study that integrated qualitative and quantitative data to illustrate our thesis.

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