Effective Fundraising for Nonprofits by Ilona Bray;

Author:Ilona Bray;
Language: eng
Format: epub
Publisher: MH Sub I. LLC

TIP

Get your board on board. As committed members of your organization, board members are good prospects for planned gifts. One effective way to enlist them is for one member to take the floor at a meeting, and say, “I’ve included this organization in my will—who else is willing to commit to this?” Ask these board members to help recruit others. A pitch that begins with the fundraiser’s own story of setting up a planned gift to your organization stands a better chance of success.

Develop Meaningful Ways to Recognize Legacy Donors

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