Covert Persuasion by Kevin Hogan

Author:Kevin Hogan [Hogan, Kevin]
Language: eng
Format: epub
Published: 2011-01-12T07:00:00+00:00

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Covert Persuasion

This technique starts within you and then transfers, like a virus, to the mind of your target.You can think of it as a transfer of ideas, concepts, and suggestions for action. When successful, your target will share the exact same level of commitment and excitement you currently have. How do you covertly persuade with attitude?

There is a factor you can call “positive expectancy” that will determine your end result more often than not. Put simply, if you fully expect to be successful, then you most likely will be. This wordless thought contagion will infect the mind of your targets.They will ab-sorb your attitude and reflect it back to you. Knowing this is true, and it is, it would seem to be simple to guide and control your own attitude so others would adopt it as well from simply being around you.

In order to make this a technique that you can choose to use every single day, you must commit to protecting your own mind.You can’t let just any old thought enter. Think of the way the old forts were protected.They had big walls and soldiers with guns. Build that same wall around your brain. Be very selective about what you allow in.When you protect your own thoughts from the negative and bitter thoughts of others, you’ll almost immediately become the type of person that others enjoy being around. You’ll exude a real sense of confidence and you will have a noticeable sense of certainty that people will want to follow and support.

Commit to improving your attitude and protecting your mind from anything that takes energy away from your goals.Your improved attitude will be a contagious force that others will spring into action to support.

Using Music to Persuade

COVERT

PERSUASION

This particular technique is fascinating to me.

TACTIC #50

We discuss the use of music in a couple of the ccc_hogan_43-114_ch04.qxd 9/13/06 5:35 PM Page 105

Covert Persuasion 101: The Tactics

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stories in this book; however, we never really say why it works. Music has a biological connection to the mind and body that no one can fully explain.

It’s interesting that we will listen to our favorite song or CD over and over again but only go to a seminar, a training session, or read a book once. Why do we listen to music? What is it about music that connects with us?

That’s a huge question, and we don’t have the room to completely cover a topic that big, but we can concentrate on a couple of specific types of persuasion that invade our lives every day with sound, rhythm, and beat. Can you think of times and places when sound and music guide your thinking and behavior?

One such area is radio jingles.You’ll hear dozens every single day.

Do they help persuade you to buy? Yes! Millions of dollars are spent every year on creating those precious seconds of musical memory pegs. They work. What other areas are there where music can play a role in our persuasion attempts?

I

On-hold music: during the holiday season, classical holiday music helps to calm shoppers and put them in a buying mood.

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