Case Studies in Strategic Management by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783319955551
Publisher: Springer International Publishing

2.3 Competitor Analysis

Pascal concurred with Elias that benchmarking of established sharing services is well suited to getting an overview of feasible price plans. At the same time, he kindly advised the task force that the German scooter sharing market and its price structure is essential for comparison with unu’s future sharing business model. The task force agreed and additionally researched the main advantages and pain points of existing services (Fig. 11). These could be important factors in outperforming competitors.

Three German scooter sharing providers launched their operations in 2015 and were therefore considered as most relevant as a comparison for unu’s own e-scooter sharing service. All three providers have in common that they do not manufacture their own scooters, unlike unu. Regarding the driver’s license validation, all providers offer an on-site solution as well as an online solution, where customers can show their driver’s license via Skype to a customer care agent.

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