California Can Wait by Marci Bolden

Author:Marci Bolden [Bolden, Marci]
Language: eng
Format: epub
ISBN: 9781950348190
Publisher: Pink Sand Press

8

Graham tossed aside the paper Andi had presented to him after putting Monday’s paper to bed. “We’ve talked about this. Do you know what this would cost?”

“Not as much as you are thinking.”

“Andi.”

“Graham, I already talked to the printer. The numbers work.”

“For now. What about six weeks from now when we’ve spent what little buffer I have on color print?”

“In six weeks, our sales will be up. Trust me.” She flipped through a few pages and showed him the results of a not-so-scientific survey she’d done. “Did you see this? Most of the businesses don’t want to advertise with us because they view the paper as outdated. We have to update our look, Graham.”

“We? When did my paper become we?”

She sank back a bit. “When you hired me to save your ass. I can teach you about layout and design and I can help you put out a cleaner paper, Graham, but until you give people something to be excited about, they aren’t going to buy the paper or put their ads in it. They can get the day’s news at the diner long before they get the evening paper. You have to meet them halfway here. Baby boomers might appreciate a simple black-and-white layout, but did you look at the last census report? That isn’t your long-term audience in this town.”

He stared at her for several seconds. “Do you hear yourself?”

“Yes, and I’m making perfect sense if you’d pull your head out of your ass and listen.”

This time he sat back. “I was going to point out how all of a sudden you sound like the one with the business smarts. I was going to compliment you, Andi.”

She snapped her mouth shut. “Oh. Sorry. I thought…”

“Yeah, I get what you thought.” Running his hand over his hair, he exhaled loudly. “I can’t see the big picture anymore.”

“You’re overwhelmed. Let me help you, Graham. Really help you. I promise not to make any major decisions without your approval, but you have to let go of something and let me carry it for you. Trust me. Please.”

He looked into her eyes, but the desperation he saw there had little to do with saving the Gazette. Her motivation was more personal than that. She had something to prove, and his paper was her only way to prove it. “I do trust you,” he said gently.

“So let me help you. I can do this.”

Graham looked at her proposal again. A complete overhaul. A completely new design. A completely new approach to presenting the local news. A completely new distribution schedule.

His gut told him to reject her suggestions and stick with what he knew could keep going, but his heart couldn’t yank the rug from under Andi when she clearly needed this second chance as much as the Gazette.

Tapping his fingers a few times, he returned his attention to the soft curve of her face and her pleading blue eyes. He swallowed as he imagined brushing his fingers along her jaw and looking into her eyes as he moved in to kiss her.

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