Behavior in Foreign Languages by Stefan Nothelfer

Author:Stefan Nothelfer
Language: eng
Format: epub
ISBN: 9783658318536
Publisher: Springer Fachmedien Wiesbaden

3.5.3 Relationship between Fluency and Creativity Scores

The number of illustrations submitted by each participant may be referred to as creative fluency. While fluency is often used as a measure of creative performance, it was not an incentivized goal in our setting. Hence, we cannot determine whether potential differences in fluency reflect lower creative ability, or conscious decisions by participants. However, due to significant differences in fluency between the subject pools of different countries, we investigate the relationship between fluency and creativity in the following paragraphs.

In our study, fluency and creativity scores could be interrelated in two opposing ways:

Firstly, assuming that spending more time illustrating a single object leads to a more creative illustration, we would expect a tradeoff between fluency and creativity scores in settings with limited time.

Secondly, assuming that creativity scores across each individual’s illustrations are subject to unexplained variance including rater error, a higher amount of images should on average lead to higher top 3 and top 1 creativity scores.

Our data support a possible tradeoff between fluency and creativity scores. We observe a negative correlation of −0.38 (p < 0.001) between the mean creativity score across all images per participant and the number of images per participant. When correlating the number of images with the average creativity rating of the top 3 and top 1 illustrations, we observe slightly positive coefficient of 0.087 (p = 0.072) for top 3 illustrations, and almost no correlation for top 1 illustrations (coefficient 0.017, p = 0.727) (Figure 3.2). The absence of a correlation between fluency and creativity for the highest ranked illustration, in combination with the generally negative correlation for all illustration, suggests that both interrelationships between fluency and creativity scores are in place simultaneously. The possible positive effect of fluency on creativity scores due to variance in ratings appears to counterbalance the adverse effect of investing less time per illustration.

Figure 3.2Relationship between fluency and creativity

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