Badvertising by Jim Morris

Author:Jim Morris
Language: eng
Format: epub
ISBN: 9781632657510
Publisher: Red Wheel Weiser

NEUROMARKETING HUBRIS

CHAIRMAN JIMMY SAYS:

The deeper you go, the grayer it gets.

I warn you against believing that

advertising is a science.

BILL BERNBACH

NEUROMARKETING IS NOT a science, but a corner of the marketing world, so I feel some justification in examining it. Neuroscience, on the other hand, is a science, so it may seem presumptuous and/or audacious for me to weigh in on any of its aspects. I can understand why some look at me askance for mucking around in a field in which I have no expertise. So let me state clearly, up front, that what follows simply reflects my best understanding of both neuromarketing and the neuroscience it draws on. Even if I make an occassional inaccurate statement or assumption, I'm confident that the general thrust of my argument remains sound.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.