AI for Marketers: An Introduction and Primer, Third Edition by Penn Christopher

Author:Penn, Christopher [Penn, Christopher]
Language: eng
Format: epub
Publisher: TrustInsights.ai
Published: 2021-03-08T16:00:00+00:00

The Journey to AI, Step 1: Data

The journey to AI unsurprisingly begins with data. Since machine learning software trains on data, it’s the most important foundational element to making machine learning work for your organization. What data do you have? As we covered data quality in the chapter on data, we won’t rehash it here.

What’s paramount to machine learning, and to our journey to AI, is that we be able to speak to our data capabilities thoroughly. In the technology world, this is known as systems architecture, and it’s something marketers have not had to learn until now. Consider the key questions we should ask of every piece of data we’re considering using for machine learning:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.