The Components of Sustainable Development by Unknown
Author:Unknown
Language: eng
Format: epub
ISBN: 9789811392092
Publisher: Springer Singapore
Appendix: Conceptual Framework of Firm’s Motivation to Go Green and Marketing Practices in China
See Fig. 8.1.
Fig. 8.1A model of firms’ motivation to go green and marketing practices in China Green marketing in China. Helen Song-Turner 2008
References
Ayuso, S. (2006). Adoption of voluntary environmental tools for sustainable tourism: Analysing the experience of Spanish hotel. Corporate Social Responsibility and Environmental Management, 13(4), 207–720.Crossref
Bansal, P., & Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43(4), 717–736.
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