International Business in the Information and Digital Age by Tulder Rob van Verbeke Alain Piscitello Lucia

Author:Tulder, Rob van,Verbeke, Alain,Piscitello, Lucia
Language: eng
Format: epub
ISBN: 9781787563278
Publisher: Emerald Publishing
Published: 2018-10-30T16:00:00+00:00

Table 4. Baidu Investments by Firm, Nationality, Technology, Market, Type, and Date.

Source: Various websites. Created by authors.

7. GLOBALIZATION OF OTHER CHINESE PLATFORM FIRMS

With the few exceptions discussed in the following paragraphs, most of the other Chinese platform firms have not invested abroad and remained entirely focused upon the domestic market. With the exception of Jingdong (JD) which is an e-commerce firm affiliated with the Tencent group, the other firms are smaller and sectorally specialized. For this reason, their investments are in specific sectors. For example, Ctrip, the online travel agency, confines its investments to travel, Didi, the Uber equivalent, invests in ride hailing, and Toutiao, a news aggregating platform, invests in firms that develop or supply news and information to users.

In contrast to Baidu, Alibaba and Tencent (BAT), these firms have focused their overseas initiatives in their core businesses and directly related sectors. JD, which is the fourth largest Internet firm in China and has developed a more diversified overseas investment strategy that roughly conforms to the platform business group model of BAT. It is expanding horizontally to other sectors that are not closely related to e-commerce. In contrast, nearly all of the investments and acquisitions of Ctrip, Didi, and Toutiao are closely related to their Chinese operations, being the online traveling, ride-hailing, and content sharing, respectively. In Sections 7.1–7.5, the globalization strategies for these smaller platforms are briefly discussed.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.