Disappearing Church by Mark Sayers

Author:Mark Sayers
Language: eng
Format: epub
Publisher: Moody Publishers
Published: 2016-03-21T04:00:00+00:00

The great problem is that to compete with all the other pitches you have to improve your own, either implicitly or explicitly amplifying the tangible benefits on offer. While pitch can deliver you recruits or keep existing members within your organization, eventually a gap will appear between what you can pitch and what you can deliver. Part of the Islamic State’s devilish genius is that it understands this. A movement based just on pitch and individual glory could not have produced the military commitment and discipline needed to capture the huge swaths of territory that it has won while under sustained attack on multiple fronts. ISIS’s “pitch” disappears once a recruit hits the ground in Syria and Iraq.

Whereas Al-Qaeda has drafted climate change initiatives and pondered introducing their more wealthy members to poorer African jihadists to increase their commitment levels, ISIS will kill you if you decide to return home to Mom because life on the ground isn’t like the videos. The Islamic State recruits with pitch and keeps you there with the threat of violence.

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