Psychology & Counseling
mobi, epub, pdf |eng | 2008-03-03 | Author:Dan Ariely

Reflections on the Challenges of Ownership In 2007 and 2008, home values across America plummeted as fast as George W. Bush’s approval ratings. Each month brought with it more bad ...
( Category: Consumer Behavior March 25,2014 )
mobi, epub, azw3 |eng | 2006-05-01 | Author:Daniel Gilbert

Onward Historians use the word presentism to describe the tendency to judge historical figures by contemporary standards. As much as we all despise racism and sexism, these isms have only ...
( Category: Cognitive March 25,2014 )
mobi, epub |eng | 2008-06-10 | Author:Noah J. Goldstein; Steve J. Martin; Robert B. Cialdini

Document Outline Preface Introduction 1. How can inconveniencing your audience increase your persuasiveness? 2. What shifts the bandwagon effect into another gear? 3. What common mistake causes messages to self-destruct? ...
( Category: Marketing March 25,2014 )
mobi, epub |eng | 2002-03-14 | Author:Malcolm Gladwell

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...
( Category: Consumer Behavior March 25,2014 )
mobi, epub |eng | 2010-03-01 | Author:G. Richard Shell

chapter seven State Your Case: The Proposal A problem well stated is a problem half solved. —Charles F. Kettering, inventor Strong reasons make strong actions. —King John in William Shakespeare’s ...
( Category: Applied Psychology March 25,2014 )
mobi, epub, azw3 |eng | 2010-10-05 | Author:Steven Johnson

In the late nineties, a Stanford Business School professor named Martin Ruef decided to investigate the relationship between business innovation and diversity. Ruef was interested in the coffeehouse model of ...
( Category: Creativity & Genius March 25,2014 )
mobi, epub |eng | 2010-12-15 | Author:G. Richard Shell

Rapport Pitfalls: Over- or Underdoing It To repeat: Establishing rapport will not and should not gain one side a significant bargaining advantage over the other. If you sense that your ...
( Category: Negotiating March 25,2014 )
mobi |eng | 2011-09-30 | Author:Jerry Savelle

CHAPTER EIGHT Two Avenues —Faith and Fear When Peter said, Wherefore gird up the loins of your mind, be sober, and hope to the end for the grace that is ...
( Category: General March 25,2014 )
mobi, epub |eng | 2008-11-18 | Author:Malcolm Gladwell

CHAPTER SEVEN The Ethnic Theory of Plane Crashes "CAPTAIN, THE WEATHER RADAR HAS HELPED US A LOT." 1. On the morning of August 5, 1997, the captain of Korean Air ...
( Category: Social Psychology & Interactions March 25,2014 )
mobi, epub |eng | 2007-01-31 | Author:Rath, Tom [Rath, Tom]

Discipline Sounds Like This: Les T., hospitality manager: “The turning point in my career was attending one of those time-management courses some years back. I was always disciplined, but the ...
( Category: General March 25,2014 )
mobi, epub, pdf |eng | 2008-07-09 | Author:Nancy Ortberg

the hardest person to Lead IT DOESN’T TAKE LONG to realize that leadership is hard. Youshould be able to conjure up the names of at least five people who make ...
( Category: Management March 25,2014 )
mobi, epub |eng | 2008-03-24 | Author:Seth Godin

Climbing Rocks Chris Sharma is a heretic who climbs rocks. Chris changed the rules of an entire sport and, along the way, influenced the way tens of thousands of people ...
( Category: Leadership March 25,2014 )
mobi, epub, pdf |eng | 2006-02-06 | Author:Henry Cloud

I was looking forward to the meeting with the big guns of the public company. I was then in the psychiatric-hospital business, and we were about to do our first ...
( Category: Leadership March 25,2014 )
mobi, epub |eng | 2010-01-02 | Author:Sheena Iyengar

VI. THE 500-POUND GORILLA IN THE ROOM The freedom lover (and Coke drinker) in you may be thinking that there must be something you can do to counteract all the ...
( Category: Applied Psychology March 25,2014 )