Advertising
mobi, epub |eng | 2012-01-17 | Author:Andrea Hiott
Meanwhile, back in the Grey Advertising offices in New York, there had been little response to the memo Bill had sent, his version of The Things We Think and Do ...
( Category:
History
June 18,2015 )
mobi |eng | 2010-06-07 | Author:Roman, Kenneth [Roman, Kenneth]
Having set a vast expansion in motion, Ogilvy was not entirely happy with the consequences. The principles traveled well, but the founder did not. He was terrified of flying and ...
( Category:
State & Local
June 14,2015 )
epub |eng | 1999-12-31 | Author:Robert Solomon
CHAPTER 28 Listening Is More Important Than Talking At a major presentation for a big piece of business, my colleagues and I came prepared with what we thought was powerful ...
( Category:
Advertising
June 13,2015 )
epub |eng | 2011-10-19 | Author:Dooley, Roger [Dooley, Roger]
It’s scary that we can be manipulated this easily and that our own defenses against such manipulation are ineffective even when we realize what is happening. But is there a ...
( Category:
Advertising
June 12,2015 )
mobi |eng | 2011-06-14 | Author:Haig, Matt [Haig, Matt]
48 Kellogg’s in India Kellogg’s is, of course, a mighty brand. Its cereals have been consumed around the globe more than any of its rivals. Sub-brands such as Corn Flakes, ...
( Category:
Product Management
June 11,2015 )
epub, pdf |eng | | Author:Ted Prodromou [Prodromou, Ted]
FIGURE 18–3. Group Restrictions Membership You have two membership options with your group. You can automatically approve all members if you want your group open to everyone, or you can ...
( Category:
Communications
June 8,2015 )
epub, mobi |eng | 2014-05-27 | Author:Adam Ferrier & Jennifer Fleming [Ferrier, Adam]
CAN COKE GIVE OWNERSHIP? What’s your very first memory of Coke? What popped into your head? Was it an ad on a billboard? Perhaps you saw a bottle or can ...
( Category:
Advertising
June 1,2015 )
epub, mobi |eng | 2012-05-03 | Author:Roger Dawson [Dawson, Roger]
Chapter 38 Information power Why do countries send spies into other countries? Why do professional football teams study the replays of their opponents’ games? Because knowledge is power, and the ...
( Category:
Negotiating
May 4,2015 )
epub |eng | 2012-01-17 | Author:Andrea Hiott [Hiott, Andrea]
Meanwhile, back in the Grey Advertising offices in New York, there had been little response to the memo Bill had sent, his version of The Things We Think and Do ...
( Category:
History
March 4,2015 )
epub |eng | | Author:John Cigarini
Chapter 22 The American Dream The company was in its heyday, winning more awards than we had time to receive, and it was time to expand and open in America ...
( Category:
Advertising
January 29,2015 )
mobi, epub, pdf |eng | 2002-03-14 | Author:Malcolm Gladwell
4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...
( Category:
Social Psychology & Interactions
January 17,2015 )
mobi, epub |eng | 2008-01-01 | Author:Robert Solomon
Running a meeting . . . CHAPTER 29 Start on Time, End on Time Does anyone in advertising pay attention to this simple rule? I doubt it. Okay, with client ...
( Category:
Sales & Selling
January 6,2015 )
mobi |eng | 2010-07-20 | Author:Femina, Jerry Della [Femina, Jerry Della]
CHAPTER EIGHT FIGHTS HEADACHES THREE WAYS ‘The average copywriter and art director never stop learning. You have to know your product so well you could go out and be a ...
( Category:
Business
January 6,2015 )
epub |eng | 0101-01-01 | Author:AL Ries & Jack Trout [Ries, AL & Trout, Jack]
Place your bets on the growth industries. Tomorrow-type products like computers, electronics, optics, communications. If you had cast your lot early on with almost any of these companies, you couldn't ...
( Category:
Marketing
January 6,2015 )
epub, mobi |eng | 2011-10-18 | Author:Gross, Michael [Gross, Michael]
Ingo Thouret (left) and Pat Cleveland photographed by Rose Hartman Ingo Thouret and Pat Cleveland by Rose Hartman Ultimately Hall was replaced in Antonio’s affections. No one was exactly monogamous. ...
( Category:
Fashion Design
December 27,2014 )
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