Marketing & Sales
epub, mobi |eng | 2010-05-10 | Author:Adam Morgan
Why was this a significant Project of Re-evaluation across these four dimensions? Because two years later the company and brand faced its greatest challenge—the relaunch of not simply the brand ...
( Category:
Product Management
March 26,2014 )
epub |eng | 2011-06-14 | Author:Zale, Joseph & Nagle, Thomas & Hogan, John [Hogan, John]
Decision Rights Formal structure is not the only consideration when organizing for a pricing; it is also necessary to allocate decision rights to managers both within and outside of the ...
( Category:
Global
March 26,2014 )
epub |eng | 2011-01-12 | Author:Kevin Hogan [Hogan, Kevin]
ccc_hogan_43-114_ch04.qxd 9/13/06 5:35 PM Page 104 104 Covert Persuasion This technique starts within you and then transfers, like a virus, to the mind of your target.You can think of it ...
( Category:
Midwest
March 26,2014 )
epub |eng | 2013-01-27 | Author:Weldon Long
or: What I want: a $200,000 annual income What I need to do: get more referrals, improve closing skills, and consistently serve my clients with passion and purpose What you ...
( Category:
Sales & Selling
March 26,2014 )
epub |eng | 2009-08-19 | Author:Cialdini, Robert B. [Cialdini, Robert B.]
* * * Malfunctioning Copier Five minutes before the start of school on May 20, 1999, 15-year-old Thomas (“TJ”) Solomon opened fire on his classmates, shooting six of them before ...
( Category:
Negotiating
March 26,2014 )
epub | | 2010-06-03 | Author:Pink, Daniel H. [H., Pink, Daniel]
Drive CHAPTER 5 Mastery You need not see what someone is doing to know if it is his vocation, you have only to watch his eyes: a cook mixing a ...
( Category:
Motivation & Self-Improvement
March 26,2014 )
epub |eng | 2013-01-01 | Author:Kabani, Shama [Kabani, Shama]
• Twitterific (Twitterrific.com): Twitterific is a tried-and-true application for the iPhone. • ÜberTwitter (www.UberTwitter.com): ÜberTwitter is a good tool for using Twitter on your BlackBerry. • Twitter Mobile (m.twitter.com): Twitter ...
( Category:
Web Marketing
March 26,2014 )
epub |eng | 2013-03-29 | Author:Dan Zarrella
Pages that used words such as optimization, consulting, and productivity tended to have far fewer likes than the average page in the data set. We know that most Facebook activity ...
( Category:
Web Marketing
March 26,2014 )
epub |eng | 2012-11-05 | Author:Erik Qualman
Advertising within Social Networks Is Actually Effective Because social media lends itself to unobtrusive advertising, that advertising is effective. In a 2008 survey done by Razorfish—“The Razorfish Consumer Experience Report”—76 ...
( Category:
Web Marketing
March 26,2014 )
epub |eng | 2012-04-16 | Author:Michael Hyatt
130 THIRTY-FOUR Understand What’s Not Important Some time ago, in preparation for a meeting with one of my biggest clients, I visited his website. He wanted to extend the reach ...
( Category:
E-Commerce
March 26,2014 )
epub |eng | 2013-03-10 | Author:Gary Vaynerchuk
I liked that. It hit my emotional center. I decided to follow him, and he wound up in my Twitter stream, where my colleague Sam could see it. I’m not ...
( Category:
Web Marketing
March 26,2014 )
epub |eng | 2013-03-25 | Author:C. Richard Weylman
In addition, many of your marketing collateral pieces will serve the purpose of explaining how you deliver on your Unique Value Promise. In the past, this usually meant listing your ...
( Category:
Product Management
March 26,2014 )
epub |eng | 2013-03-25 | Author:Lee Cockerell
Rule #19 Fish Where the Fishermen Ain’t Warren Buffett, America’s most admired investor, once said that one simple rule dictates his approach to investing: “Be fearful when others are greedy, ...
( Category:
Customer Relations
March 26,2014 )
epub |eng | 2012-04-24 | Author:Roger Dawson [Dawson, Roger]
Key Points From This Chapter 1. Everyone either tends to be either matcher or mismatcher. Being able to recognize which one of these your buyer is helps you become a ...
( Category:
Advertising
March 26,2014 )
epub |eng | 2011-03-25 | Author:Gary Vaynerchuk
Extend the Conversation If you were on a date, and there was some serious chemistry, you wouldn’t let it end at the restaurant. You’d probably suggest continuing your conversation over ...
( Category:
Web Marketing
March 26,2014 )
Categories
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