Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Zarrella Dan

Author:Zarrella, Dan [Zarrella, Dan]
Language: eng
Format: mobi
Publisher: The Domino Project
Published: 2011-08-22T16:00:00+00:00

Posts published earlier in the business week—especially Monday through Thursday—tend to attract the most views and links, but those published on the weekends get the most comments. The principle of contra-competitive timing tells us that there are fewer posts fighting for my attention on Saturday and Sunday, so I have more time to craft a response to your article than I do during the busy week.

Send Email Early and on Weekends

Email is the original online social medium, and forwarding is the original retweeting. When I became interested in analyzing email marketing statistics, I emailed my favorite email company, MailChimp, and asked if they had data I could do some investigations with. They came back to me with statistics based on a huge database of nearly 10 billion email sends.

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