YouTube Strategies 2016 By Paul Colligan by Colligan Paul

Author:Colligan, Paul
Language: eng
Format: epub
Publisher: Colligan.com, Inc.
Published: 2016-03-07T16:00:00+00:00

How Do I Make my Video Go “Viral”?

I remember that day when he looked me in the eye and said, “Oh, we don’t have a marketing budget, we’re just going to go viral.”

Everybody dreams of making their videos viral, but simply expecting your video to go viral is an absolutely terrible strategy. You’ve heard the number of hours of content uploaded to YouTube every minute. How many of them are viral? The chances for you to make your video viral is infinitesimally small. It’s like investing in the lottery.

Now if for some reason your video becomes viral, if a zillion people streamed it, then great - run with it. But the chances of that are up there with being struck by lightning. It is very hard to plan a viral video; it’s a mysterious combination of knowledge, skill, and luck.

From a practical standpoint, most viral videos tend not to be marketing videos. Viral videos usually are not going to make anybody money. Indeed, there may even be song rights to pay for in there as well, further depleting profit. There is really not much bang for the buck in viral video anyway, other than the bragging rights.

I once spoke at an event that had a raffle for charity at the evening’s close. I offered one of my YouTube training DVD sets and the person who won was surprisingly excited. When I asked why she was so into a YouTube training program, she told me that she had a video that had seen millions of views - but that she had no idea how to make a cent from it - and she was hoping my program would help.

Just because your video goes viral, there is no promise it will do anything for you – other than give you your fifteen minutes of fame.

Nevertheless, there are some patterns we can look at here among viral videos. In truth, what makes a viral video is not complicated. Here are the basic principles:

A viral video is a video where somebody thinks, “I have got to share this”. It’s the kind of video that creates that visceral response where you just have to share it.

What are the things that people have to share? They have to share really one thing, and that is something entirely unexpected. Nobody shares the expected, and everyone shares the unexpected. If they come to YouTube, they usually see a video they are expecting to see; and the transaction ends there. But if you get them something entirely different than everything else, then you’ve got a chance that they’ll share it.

There are two ways that this happens. One – like a good majority of viral videos – is just humor. People love to be the one that forward along the really funny joke. One of your best chances to add at least some viral elements to your video is just by adding humor - unexpected humor - that people want to share.

The other reason that people pass along a video is something that I’ve learned from my friend and web videographer Tim Street.

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