Your First Year in Network Marketing by Mark Yarnell

Author:Mark Yarnell [Yarnell, Mark]
Language: eng
Format: epub
ISBN: 978-0-307-75786-9
Publisher: Crown
Published: 2010-12-08T00:00:00+00:00

Fourth Warhead: Embarrassment from Prior Failure in MLM

Another more common reason people will use to justify not approaching warm market leads is embarrassment. They are mortified because they’ve already been in three MLM deals and they can’t stand the thought of approaching their family and close friends a fourth time. It’s actually a legitimate concern. It’s human nature, but it’s not sufficient justification. Because some people have been involved in several companies, they now have one of the best approaches possible. Here’s the basic dialogue we teach our new distributors who are concerned about this problem. After a bit of small talk, they then share this information with warm market prospects:

“You and your wife know that I’ve been researching the field of MLM quite carefully. In fact, in an effort to become extremely knowledgeable, over the last few years I have enrolled in several different companies in order to learn from the different experts. Well, I’m happy to tell you that all the analysis finally paid off. I’ve been able to master enough about the industry to pick the global organization that allows people to earn $30,000 to $50,000 a month in the shortest amount of time. I’ve spent a lot of time, money, and energy doing my homework and now I’m so excited I seem to be losing sleep every night. I need to see you as soon as possible to find out if you would be interested in earning this kind of money.”

Instead of portraying your past involvement or your new distributors’ past involvement as a liability, turn it into an asset! Wouldn’t you much rather purchase life insurance, or an automobile, or actually anything from someone who has had the broad experience of representing more than one company? If this is your situation, then be sure to use this strategy to approach the people in your warm market.

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