writing online by Sean Platt

Author:Sean Platt [Platt, Sean]
Language: eng
Format: epub
Publisher: Sterling & Stone
Published: 2011-06-10T00:00:00+00:00

Be consistent, take your time, tell a story that connects, address your reader personally, and put out superb product. Your readers will love you and you will reap the reward.

Put Yourself in Everything You Do.

Because an online writing career harbors the promise of unlimited potential, the Internet is bloated with writers in search of opportunity. The pay is solid, the flexibility fantastic, and (let’s face it) the commute is about as good as it gets. How are you supposed to compete against the flood of freelancers on Elance, Guru, and Constant Content, many of whom are willing to work for rates that would barely pay the rent on a fifth-floor Bangalore walkup?

The problem with a lot of online writers is that too many are singing in the same key. You want more, so you’re going to have to do more to get it.

Whether you’re building your brand or looking for work, the only way to stand out is to distinguish yourself from the crowd. You don’t necessarily need to be a better writer. The Internet is brimming with remarkably talented (and broke) wordsmiths. You must be memorable.

I have a simple tactic I learned from my decade running a flower shop. When you create a bouquet, you must finish it off before handing it across the counter. A completed bouquet needs a beautiful ribbon to tie it together, but if you give it a focal point striking enough to catch the customer’s breath, they’ll come back again and again.

The same hold trues for writing.

Whenever possible, take the time to include at least one line that sets you apart from every other writer out there; one sentence that could only come from you. That sentence, that final “bow on the bouquet,” will draw your readers toward you.

Most writers won’t take the extra time to really make their copy shine. They’re rushed, they take shortcuts, and it shows. You can’t compete with the world, it’s way too big. Besides, why would you ever want to be anyone other than yourself? You can compete with every writer your clients have worked with before you, or the other blogs too tired to inspire.

If you’re willing to take the time to tie a bow around your copy, you’ll stand head and shoulders above the rest.

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