Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Sarah Petty & Erin Verbeck

Author:Sarah Petty & Erin Verbeck [Petty, Sarah]
Language: eng
Format: mobi
ISBN: 9781608322824
Publisher: Greenleaf Book Group Press
Published: 2012-04-28T14:00:00+00:00

DOES A SALE EVER MAKE SENSE?

While a sale attracts price-sensitive buyers, it also teaches your best clients to wait for a sale and devalues your brand over the long term. When you run a sale, you’re sacrificing long-term profitability for short-term cash flow and attracting clients that will only buy when you have a sale. However, discounting can make sense in certain scenarios. Think of it this way: discounting products and services that you want to get full price for tomorrow doesn’t make sense, unless you have a good reason to discount price.

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