Winning at New Products by Robert G. Cooper

Author:Robert G. Cooper
Language: eng
Format: epub
Publisher: Basic Books
Published: 2017-09-19T04:00:00+00:00

As uncertainty decreases over time, however, the schedule or timeline and the budget both become increasingly fixed or stable. A rule of thumb is that one can lock-in the final budget by the end of the Development stage in Figure 6.5.

8. The Need for Up-Front Homework and Early-Stage Voice-of-Customer Work

A worrisome potential consequence of Agile-Stage-Gate is the mistaken belief that the front-end homework and voice-of-customer work is no longer needed—that one can move a significant project into the Development stage without the traditional due diligence in place. The usual argument is that “things change,” that Agile-Stage-Gate allows for change, and that attempts to rigorously define the product and the plan in advance—only to see them change later—are a waste of time:

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