Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior by Danziger Pamela
Author:Danziger, Pamela [Danziger, Pamela]
Language: eng
Format: epub
Tags: Business
ISBN: 9780793186020
Barnesnoble:
Goodreads: 56768
Publisher: Kaplan Publishing
Published: 2004-07-01T00:00:00+00:00
Demographic Variables
It's no surprise that women (80 percent of all women) buy more women's apparel than men (47 percent of men). While the younger consumers, aged 18 to 44, have the highest overall purchase incidence, shoppers aged 45 to 64 still buy women's apparel actively. Purchase incidence drops sharply after age 65. All regions and ethnicities buy women's apparel.
This category skews toward a more affluent market, with incomes of $50,000 and more. The highest-income households, $75,000 and above, are the most active, making the comments of the affluent women shoppers above even more poignant. Educational levels link with purchase, so the more educated consumers buy at a higher incidence. The presence of children in the home and living in a two-person-or-larger household also correlate with higher purchase incidence of women's apparel.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Direct | Global |
Industrial | Multilevel |
Product Management | Research |
Telemarketing | Web Marketing |
Influence: The Psychology of Persuasion by Robert B. Cialdini(4162)
The Miracle Morning by Hal Elrod(3894)
The Hacking of the American Mind by Robert H. Lustig(3566)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(3394)
Unlabel: Selling You Without Selling Out by Marc Ecko(2967)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(2753)
Who Can You Trust? by Rachel Botsman(2721)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2711)
Purple Cow by Seth Godin(2681)
Ogilvy on Advertising by David Ogilvy(2663)
I Live in the Future & Here's How It Works by Nick Bilton(2509)
This Is Marketing by Seth Godin(2463)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2400)
The Power of Broke by Daymond John(2366)
Building a StoryBrand by Donald Miller(2346)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2297)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2268)
The Tipping Point by Malcolm Gladwell(2191)
Market Wizards by Jack D. Schwager(2148)