Why do smart people make such stupid mistakes? by Chris Merrington
Author:Chris Merrington
Language: eng
Format: epub
ISBN: 9781784520540
Publisher: Ecademy Press
Benefit
Air-conditioned car
Which means that
You are cool and comfortable
Agencies often use generic features to describe the agency such as ‘database specialist,’ ‘biggest agency in…’ or ‘highly creative.’ Translate your agency’s features into the benefits to the client.
In the left column are some typical examples of features that agencies use to describe themselves to clients. In the right column the features have been converted into benefits to the client.
Typical Agency Feature
(which means that) Benefit to the Client
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