Who stole the American dream : the book your boss doesn't want you to read by Hedges Burke

Author:Hedges, Burke [Hedges, Burke]
Language: eng
Format: epub
Tags: Multilevel marketing, Marketing
Publisher: Tampa, FL : International Network Training Institute (INTI)
Published: 1992-06-11T19:00:00+00:00

Burke Hedges

one—and then two. The same was true for digital watches and a whole host of products.

Look what happened to VCRs.

When they were $1,000 plus, only the rich people owned them. Today, at $300 to $400, 68 percent of all households have one. By 1995 that figure is projected to be 85 percent. And for your $350, today's VCRs have more features and a higher level of all-around quality than even the most sophisticated 1980s models.

Pick a product—any product—and you'll find the same thing has happened. Adjust the dollars for inflation, and today you've got six or seven times the value, quality, features, safety and longevity than you could purchase 20 or even 10 short years ago.

A top model color TV, with automatic color control and a 15-inch screen cost $300 in the 1970s. Today, $300 buys you the same size set, cable-ready, with remote control, electronic tuning, and a far superior color picture. $300 in 1989 dollars would be about $120 in 1970's money—adjusting for inflation. So today, not only do you get a far better TV set, but it also costs 60 percent less!

Refrigerators, automobiles, computers ... they're all the same. Advances in technology, i.e. new and better ways of doing things (in this case, of making things) have slashed the retail prices, and sales have increased accordingly.

When the price comes down, then what was once a luxury all of a sudden becomes a necessity. Everybody has to have one. When TVs became cheap enough, everybody went out and bought one.

The next step was having two—one for the living room and another for the bedroom. From 1960 to 1980, the number of homes owning a TV set only increased from 90 to 98 percent, while those owning two sets, rose from 11 to 60 percent! Now, let's have one in the kitchen, too. If

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