What Sponsors Want:An Inspirational Guide for Event Marketers (Emerging Issues and Trends in Sport Business) by Mark Harrison

Author:Mark Harrison
Language: eng
Format: mobi
ISBN: 9789811219030
Publisher: World Scientific Publishing Europe Ltd.
Published: 2020-08-27T06:00:00+00:00

There is no exact science for measuring equity. There are many models that purport to do so — some of them are quite good — but at this stage, you do not need to overcomplicate the issue. Focus on demonstrating the value and impact of your property to ensure that you secure the support you deserve.

EVALUATION

Not every property provides results, even some of the biggest, most expensive properties.

This does not mean that these properties are not providing reports to their brands. Most are, but are they providing proof? Are they providing tangible results? The best approach is this: do not be afraid of the truth. Sponsors want to see two types of proof: the first is societal proof, the second is business proof.

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