What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It by Mary Lou Quinlan

Author:Mary Lou Quinlan
Language: eng
Format: mobi
ISBN: 9780982393819
Publisher: Greenleaf Book Group LLC
Published: 2009-10-31T14:00:00+00:00

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Half Truth:

“I want to fit into the

group I aspire to.”

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Whole Truth:

“Even though I want

to belong, I don’t

want to be a clone.”

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Weight Is Contagious

A study from Harvard medical researchers and the University of California, San Diego showed that gaining or losing weight is “contagious” among overweight friends. The more excuses are shared, the more everyone gains weight. The more support within the circle of friends, the better the loss. Women, as the gender more likely to diet, know how susceptible they are to jumping on the bandwagon of their friend’s broken promises.

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