What Color Is Your Parachute? by Richard N. Bolles

Author:Richard N. Bolles
Language: eng
Format: mobi, epub
ISBN: 9781607740384
Publisher: Ten Speed Press
Published: 1970-02-25T06:00:00+00:00

As we have seen, the key to successfully starting your own business is: find out what’s involved, before you hurl yourself into this new world. Let’s talk about this in more detail.

Your research has two steps to it:

Finding out what skills it takes to make this kind of enterprise work. This involves figuring out what is “A – B = C.”

Then, going on the Internet, or reading some books.

Over the past forty years I have found it mind-boggling how many people start their own business, at home or elsewhere, without ever first going to talk to anybody who started that same kind of business before them.

One job-hunter told me she started a home-based soap business, without ever talking to anyone who had started a similar endeavor before her. Not surprisingly, her business went belly-up within a year and a half. She concluded: no one should go into such a business. Ah, but Paula Gibbons for many years ran “Paula’s Soaps” of Seattle, Washington.1 Someone is already doing the work you are dreaming of. The key to your success, is that you go talk to them.

Here’s how to research a potential business you’re thinking about:

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