Welcome to the Funnel by Miller Jason

Author:Miller, Jason [Miller, Jason]
Language: eng
Format: epub
Publisher: Heavy Metal Thunder
Published: 2014-11-07T06:00:00+00:00

Doing more without investing additional resources? That sounds like the “right” amount of content for your budget to me. When you keep a close eye on metrics that pinpoint where your marketing efforts are on the curve, you’ll know exactly where to optimize your marketing investment.

The content takeaway

It’s important to have a regular cadence of content to “feed the machine.” But the experts’ consensus is that balance comes from focusing on quality over quantity, staying consistent and using tools to measure audience engagement. Once you find the perfect content rhythm for your blog, email marketing, and social channels, you just might discover that less content is bringing you more success.

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