Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry? by Steffen Achenbach

Author:Steffen Achenbach [Achenbach, Steffen]
Language: eng
Format: epub
Tags: Social Media, Web 2.0, Fashion, Social Media Strategy, Facebook, Twitter, Fashion Brands, Digital Media, Online Marketing, Content Management, Paid Social Media Advertising
Publisher: GRIN Verlag, Open Publishing GmbH
Published: 2012-03-17T16:00:00+00:00

4.6 Conclusion

The social media performance of all the above mentioned brands were observed online on a daily basis within one month. Brands like Massimo Dutti, Zara and Pull&Bear are owned by Inditex. Hence differences and similarities in the use of their social media can be observed to figure out if they all use an overall social media strategy or if each brand has their own strategic approach. The following Table 4 summarises the different brand details given in this chapter.

Table 3 Key Facts Fashion Brands

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.