Watertight Marketing: Delivering Long-Term Sales Results by Bryony Thomas

Author:Bryony Thomas [Thomas, Bryony]
Language: eng
Format: mobi
ISBN: 9781908746344
Publisher: Anoma Press Ltd
Published: 2013-01-30T14:00:00+00:00

To make sure that the personalities of the assistants came through enough to make the VA-Voom! style really human, but without making them uncomfortable, they held a working session with the team. They decided to:

• Set up Twitter identities for each individual but with VA-Voom! in the name, e.g. @VAVoomSarah. They agreed some guidelines on how these would be used.

• Have a graphology report undertaken on each assistant and published an adapted version of it on their web profiles. This was a bit of fun, added some personality and showed the individuality of their team.

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