Warrior Selling by Jason Forrest
Author:Jason Forrest
Language: eng
Format: epub
ISBN: 9781510774339
Publisher: Skyhorse
Published: 2022-06-15T00:00:00+00:00
Decisions of Each Category
Sales Warriors believe they can sell anything by breaking the sale down into small decisions. Inside each of the three categories are relevant decisions that answer the relevant selling message and advance the sale forward.
For a Category 1 buyer, the relevant decisions fall under these classifications:
Unsatisfied
Economic Climate
Financial
Emotional Urgency
X-Factor
For a Category 2 buyer, the relevant decisions have these classifications:
Product
Brand
X-Factor
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