Volkswagen Beetle by Richard Copping

Author:Richard Copping [Copping, Richard]
Language: eng
Format: epub
Tags: Volkswagen Beetle
ISBN: 9781784420208
Publisher: Osprey Publishing
Published: 0101-01-01T00:00:00+00:00

Beetles for the American market leaving the factory in 1956.

Although Cabriolet production numbers lagged way behind those of the saloon, the practically hand-built car remained an essential part of Nordhoff’s range and was well promoted throughout. These four images date from 1954 to the mid-1960s and illustrate the lifestyle aspect of ownership of the most expensive Beetle.

With the importance of export stressed, two other factors are crucial in the Beetle’s story. The first concerns investment, for, while Nordhoff appreciated the compliment behind the marketing department’s slogan Es lohnt sich, auf einen Volkswagen zu warten (‘A Volkswagen is worth waiting for’), he was aware that as rival manufacturers strove to gain position, a wait of six months or even a year for a Beetle could ultimately be his undoing.

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