Video Marketing for Dummies by Kevin Daum & Bettina Hein & Matt Scott & Andreas Goeldi

Video Marketing for Dummies by Kevin Daum & Bettina Hein & Matt Scott & Andreas Goeldi

Author:Kevin Daum & Bettina Hein & Matt Scott & Andreas Goeldi [Daum, Kevin]
Language: eng
Format: epub
Tags: Web, Internet Marketing, Computers, General, Podcasting & Webcasting, E-Commerce, Business & Economics, Lang:en
Publisher: John Wiley & Sons, Ltd.
Published: 2012-11-10T11:55:09+00:00


Figure 12-1: The imaginary line of the 180-degree rule.

In the example, we stay on one side of the line, over the mother’s left shoulder and over the child’s right shoulder. If we had moved from her left to his left, we would have crossed the line and confused the audience, because they wouldn’t know where the characters were standing in relation to each other.

In another example, you see a shot of a train flying down the tracks, moving from right to left in the frame. Cut to a person waiting for the train, and then cut back to the same train, except that now you’ve crossed the tracks and you’re shooting from the other side. The train is now moving from left to right! Your brain believes that it’s another train, heading directly for the first train, and suddenly you’ve made a disaster film!

The 180-degree rule has one exception: If the camera is moving, you’re allowed to cross the imaginary line if the shot itself moves across it. Then the audience will understand why you switch sides in the next shot.

Shooting an interview

Shooting an interview is a fairly easy task. In the world of marketing videos, you’ll likely shoot sit-down interviews.

Follow these steps to shoot a simple but professional-looking interview:

1. Set up two chairs. One is for the subject, and one is for the interviewer (who may be you). The subject should be seated.

2. Set up your camera on a tripod. Place the tripod to the side of your chair, facing your subject.

3. Frame the subject. Use a medium shot, moving upward from mid-torso or slightly closer.

4. Light and mic your subject. This topic is covered in Chapters 10 and 11.

5. Have your subject look at you, not at the camera. Looking into a camera lens tends to make a person self-conscious. You can conduct an excellent interview that has a conversational flow by having the subject speak to you. The camera serves to record the conversation you’re having.

A person who is verbose the first time he answers an interview question may want to answer a question a second time, after having the opportunity to find the best wording for his answer. To avoid being heard asking the interview questions, you can edit yourself out, by having the subject repeat your question within the answer, as in this example:

You: “How long have you been the president of Smith Industries?”

The subject: “I have been president of Smith Industries for 40 years.”

Encourage your subject to answer as simply as possible, always including the question within the answer, and you’ll have a professional-looking, easy-to-edit interview that you can replicate with different subjects.

Shooting extra footage and B-roll

Watch any political thriller (especially one with Harrison Ford or Morgan Freeman as the commander-in-chief), and you’re bound to see an impressive shot of the White House while ominous music plays in the background. Did you know that the shot wasn’t filmed by the movie’s director? It may not have even been filmed by anyone working on the movie. That shot of



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