UX Decoded: Think and Implement User-Centered Research Methodologies, and Expert-Led UX Best Practices by Dushyant Kanungo

Author:Dushyant Kanungo [Kanungo, Dushyant]
Language: eng
Format: epub
Publisher: BPB Publications
Published: 2022-08-15T00:00:00+00:00

Structure

In this chapter, we will cover the following topics:

Ecosystems mapping

Empathy mapping

Customer journey mapping

Scenario mapping

Experience mapping

Service blueprint

Objectives

A picture speaks a thousand words – with this adage, it always helps to present the research findings in easily understandable data visuals. Busy executives may not have the time to comprehend the minute details of research findings. Plus, you may only get 15 minutes of the hour to present your findings in the weekly sync or daily stand up.

These maps also consolidate the deliverable listings and help in making the project progress with the backing of evidence gathered through the research process. These maps are key to a well-documented UX project, case studies, and portfolio pieces.

With a pinch of salt, we’d like to remind you that UX documentation styles and patterns practices may differ from organizations or teams. The point of these maps is always to convey the message across. The objective of this chapter is to equip you with the knowledge to be able to use different kinds of UX maps, according to your project’s requirements, to create a solution serving your users.

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