Elevating React Web Development with Gatsby by Samuel Larsen-Disney

Author:Samuel Larsen-Disney
Language: eng
Format: epub
Publisher: Packt Publishing Pvt. Ltd.
Published: 2022-01-22T00:00:00+00:00

By investing time in implementing and improving these three things, the search engine will give you the most precious form of traffic – organic traffic. The best part? It's free! When Google shows your site as a part of a results page, you do not pay for its ranking or when it is clicked.

So, what's in it for the search engine? Ads and sponsors. Whenever search users search on Google, you will also be presented with results from sponsors that have been paid for, and occasionally personalized ads too. This is how search engines make their money and to keep their revenue stream consistent, they need you to keep coming back. To do that, they need to make sure that they bring you the best possible content for your search so that you use them again for your next search.

Now that we understand what search engines are looking for, let's learn about the important on-page signals that we can give to search engines to help them rank our site.

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