Treats! by Issue#10 2016

Author:Issue#10, 2016
Format: epub

he bought at Sotheby's to his American Express card—then donating the frequent-flyer miles to local art students. As personal favorites of the couple, both artists are heavily featured throughout The Broad. Or, as Vogue's arts editor, Mark Guiducci, humorously referred to it, “a resplendent trophy room, the proud product of decades of big-game collecting." It has an estimated cost of $80-100 million, paid by Broad, who has also agreed to pay $7.7 million of his own money for a 99-year lease on downtown public land. A STAR-STUDDED OPENING On September 20th 2015, The Broad officially opened. Grand Avenue shut down so a red carpet could be draped along a four block stretch. The LA Philharmonic played The Godfather and Titanic (!?) themes as a who’s who of New York’s art world and Los Angeles’ film industry arrived. Guests included Sheena Wagstaff of the Met, Thelma Golden of Studio Museum, Adam Weinberg of The Whitney as well as Gwyneth Paltrow, Owen Wilson, Frank Gehry, Tessa Thompson, Tobey Maguire, Kamala Harris and Mayor Eric Garcetti. Edythe also attended, wearing her customary Ine disorienting dark pantsuit and comfortable mirrored room full flats, which perfectly juxtaposed of LED lights” МУСЕ against а giant blue dog, shiny silver bunny and massive display only open то one of multicolored inflatable tulips. viewer at a Time, for Besides Lichtenstein and Koons galore, guests viewed works by approx 45 seconas. Andy Warhol, Ed Ruscha, Kara Walker, Barbara Kruger, Cindy Sherman, John Baldessari and Jasper Johns. In smaller rooms on the first floor, artists Takashi Murakami, Yayoi Kusama and Icelandic video artist, Ragnar Kjartansson, were on display, which, inevitably, caused velvet rope like queues on opening night. Murakami's influence on Japan rivals that of Warhol's here. He frequently incorporates fine art with otaku lifestyle (juvenile culture obsessed with toys, anime, and video games); his centerpiece of cartoon-like sculptures appears to be a homage to magic mushrooms. Kusama’s Infinity Mirrored Room was particularly popular. The disorienting mirrored room full of LED lights was only open to one viewer at atime—for approximately 45 seconds. For fear of seizure, perhaps? And representing Iceland on this cavernous and at times psychedelic adventure was a monumental, immersive, nine-screen video piece. The gala and artworks were praised by most. However, the overall honeycomb-effect of the facade continued to be questioned online. From the LAist to Twitter and beyond elements of the exoskeletal structure have been compared to every pop culture monument from the Death Star to the Eye of Sauron. Rarely has a building—museum or otherwise—infiltrated the current zeitgeist to such a scale. Especially when you consider that it isn't the only textured chrysalis new to the Angeleno horizon. The Peterson Automotive Museum was built in 1994 and The Gores Group HQ in 2014. Yet, in both of those cases, there were few debates, no design renderings leaked, and little to no public interest to speak of. One wonders if So Cal's design insiders are privy to some creative tactile building trend that the rest of us are not.

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