Traction: A Startup Guide to Getting Customers by Gabriel Weinberg & Justin Mares

Author:Gabriel Weinberg & Justin Mares [Weinberg, Gabriel]
Language: eng
Format: azw3, pdf
Publisher: S-curves Publishing
Published: 2014-08-23T00:00:00+00:00

If you do not have any content that is drawing users to your site via long-tail keywords, you have two choices. First, you could create some and see which search terms are bringing people to your site. Second, look at competitors’ websites to determine if they are getting meaningful long-tail SEO traffic. Here are two signs that they are:

They have a lot of landing pages. You can see what types of pages they are producing by searching site:domain.com in a search engine. For example, if I wanted to see how many landing pages Moz has created targeting long-tail keywords, I could search site:moz.com and get a sense of how many landing pages they have.

Check out Alexa search rankings and look at the percentage of visitors your competitors are receiving from search. If you look across competitors and one site receives a lot more visitors from search than others, you can guess they have some kind of SEO strategy.

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