Thoughts on Design by Paul Rand
Author:Paul Rand [Paul Rand]
Language: eng
Format: epub, mobi, pdf
Publisher: Chronicle Books LLC
Published: 2014-01-29T16:00:00+00:00
Newspaper advertisement GHP Cigar Company 1957
The kind of humor expressed by the “Dubonnet man” (originated by Cassandre) is inherent in the design itself. The “funny” face and general attitude seem to suggest rather than illustrate a quality of conviviality. To adapt this figure for an American audience, the problem was to impart this same spirit without altering the original visual conception.
Magazine advertisement detail, Dubonnet Corporation 1942
Magazine advertisement montage, full color 1943
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