Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra by Mack Collier

Author:Mack Collier [Collier, Mack]
Language: eng
Format: mobi
Publisher: McGraw-Hill
Published: 2013-03-25T14:00:00+00:00

How Do You Create a Killer Influencer or Fan Outreach Program?

Since we are talking about what does (and does not) make an effective outreach program, let’s go ahead and list the steps involved in crafting a successful effort.

1. Figure out why you need to do an outreach program to begin with.

Typically, an outreach program is designed to build awareness of a new product or a new service, or even of a new partnership. If you want to use an outreach program to build awareness, you need to figure out what it is you want to build awareness of, and that will help you determine whether an outreach program is the right path for you to take.

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