There's a Customer Born Every Minute by Joe Vitale & Gitomer Jeffrey

Author:Joe Vitale & Gitomer, Jeffrey [Vitale, Joe & Gitomer, Jeffrey]
Language: eng
Format: epub
Publisher: Wiley
Published: 2010-12-17T18:30:00+00:00

Network Online with Only E-mail

P.T. Barnum loved technology. He was one of the first people to have a burglar alarm system in his mansion. He was also one of the first to use a telephone, and to profit from using the telegraph. He would no doubt be online today, making rich use of computers, software, and the well hyped Internet. (In fact, Barnum can be found online right now. Visit any search engine online, such as Google, and type in the words “P.T. Barnum.”)

If you aren’t online with your business, get online today. The Internet can be another leg in your marketing strategy. Don’t think you need a giant web site and numerous bells and whistles to profit from cyberspace. You can effectively promote your business and collect new clients with a simple e-mail account.

Skeptical? You won’t be much longer. I once couldn’t convince a client of the value of being online until I told him the following:

“You attend a networking meeting every Wednesday morning, don’t you?”

I knew he did. He had been attending for more than 10 years.

“How many people go to those meetings?” I asked.

“About 30.”

“Stop going,” I said. “Go online and join a few electronic mailing lists and participate in them. When you do, you will be promoting yourself in the easiest way possible to the widest number of people possible. It’s the new way to network.”

Right now I’m participating in one book publishers’ discussion group that has more than 400 members.When I post something of value to these readers, it’s like standing up in a networking meeting. Everyone notices me. Because of this global visibility, I have had business with people from around the world, people I have never met, talked to, or even faxed. They e-mail their orders for press releases and sales letters, and I collect their money in my snail mail box.

The trick, I told my friend, was in participating in appropriate electronic discussion groups or e-mailing lists:1. Find the e-lists that your prospects are reading. If you are selling fishing lures, find the lists where people discuss fishing. Search Google, using their Groups feature.

2. Join the groups that seem most relevant to you. They are free, and you can join and participate entirely by e-mail. Again, subscribe to the ones your prospects are reading.You may want to join a marketing e-list to keep up with marketing dialogues, but your prospects probably aren’t reading it.

3. Monitor the group for two weeks. Most of the lists will have daily postings. That means people are reading and responding to the list by the second. It’s like getting your newspaper delivered to your door every few minutes, which you can read online, immediately reply to, and then see your comments published seconds later.

4. Offer practical information relevant to the readers. Ask yourself, “Will the readers be glad I posted this e-message?” If so, mail it. If not, delete it. Blatant ads will get you burned, or flamed, online.

5. Use your sig file to promote yourself. A sig file is a signature file, a short biography of who you are.

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