The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Kabani Shama

Author:Kabani, Shama [Kabani, Shama]
Language: eng
Format: epub
Publisher: BenBella Books, Inc.
Published: 2013-01-01T07:00:00+00:00

• Twitterific (Twitterrific.com): Twitterific is a tried-and-true application for the iPhone.

• ÜberTwitter (www.UberTwitter.com): ÜberTwitter is a good tool for using Twitter on your BlackBerry.

• Twitter Mobile (m.twitter.com): Twitter Mobile is Twitter’s own mobile site.

• TweetDeck: TweetDeck for mobile is basically as good as the desktop version.

Twitter Do’s and Don’ts

DO:

Use your tweets strategically. Know what you are trying to accomplish with your tweet.

Follow people you admire, even if they don’t follow you back.

Be on the lookout for valuable content to share with your followers.

Treat your followers with respect. There are lots of viewpoints on Twitter, and without nonverbal cues, it’s easy to offend people. Use sarcasm with care.

Respond to direct messages and @ replies.

Create a community of colleagues.

Ask genuine questions—you’ll get good answers!

Retweet when someone shares something valuable.

Share relevant pictures and videos.

Work on attracting people to your site (using real value, not pushy links).

Share mini–case studies about your successes.

Learn to tell stories in 140 characters.

Track how many people click on your tweeted links, RT your content, and follow people who mention and RT you.

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