The Wedge by Randy Schwantz

The Wedge by Randy Schwantz

Author:Randy Schwantz [Schwantz, Randy]
Language: eng
Format: mobi
ISBN: 9781936362691
Publisher: Ingram Distribution
Published: 2012-01-01T14:00:00+00:00


Creating Credibility

Matching and mirroring helps create rapport by creating comfort, by actively seeking paths of connection at the conscious and subconscious level. It is a pragmatic, easy-to-use technique that you can immediately put to work in your sales calls.

However, there is another essential element of truth-telling: credibility. Once again, the prospect must be comfortable enough to tell you the truth and believe you can do something about it once he tells you. Modeling will make him comfortable. How can you make yourself credible in his eyes? You can create credibility with a story.



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