The Ultimate Copywriting Guide for Beginners to Advanced by Neil Hoechlin

Author:Neil Hoechlin [Hoechlin, Neil]
Language: eng
Format: epub
Publisher: JNR Publishing
Published: 2018-05-18T00:00:00+00:00

The Ideal Customer

They are the target of your copy so it is crucial that you know your audience well, understand their fears, pains, happiness and other emotional buttons. This is the only way that you can create a copy that can stimulate their emotions and cause them to take the action that you want.

Knowing your ideal customer is about getting inside their skin and understanding their challenges, how they think and what they feel. Necessary information like age, gender, education level, income level, and the location is essential to know, to form a general profile. Depending on the product or service that you offer; you can expand the demographics to create the profile of your ideal customer. A great way to learn and gain more insight into your perfect customer is by conducting a survey. There are a lot of survey tools, free and paid alike, that you can use to serve this purpose. It allows you to research, reach more audience, and get their responses fast and efficiently.

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