The Transparent Sales Leader by Todd Caponi

Author:Todd Caponi
Language: eng
Format: epub
Publisher: Ideapress Publishing
Published: 2022-01-15T00:00:00+00:00

CHAPTER 7

FOCUS FIELD FUNDAMENTALS FORECAST FUN

Work, and work hard, at your business, but do not let that be the only end to your life. The golden calf is only plated. And when old age comes, you will not be a dried-up bag of money.

— Nathaniel Clark Fowler, Jr., Practical Salesmanship, 1911

FINALLY, AND POTENTIALLY MOST IMPORTANTLY, TO CREATE A MAGNETIC, engaged workplace, we must create an environment where your team has fun every day, loving what they do, who they do it with, and who they do it for.

The oft-used word is engagement. Engagement comes from you, the leader, and is the key to performance, the mental health of both yourself and your team, predictability, reduced turnover, and even speed to hire.

“Engagement is a kind of psychological presence” while performing a job.29 We’re emotionally, cognitively, and physically attached to it. We’re motivated to engage in the work and develop meaningful relationships with co-workers up and down. Work is no longer a nine-to-five job. It’s something we consider and think about on and off all day and every day. The fun factor correlates directly with your state of mind.

When my intrinsic inspiration suffered in my own career, my state of mind suffered along with it. Those around me could see it. I brought it home with me every day to my family. It had everything to do with my immediate manager. It had nothing to do with my pay.

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