The transHuman Code by Carlos Moreira David Fergusson

Author:Carlos Moreira, David Fergusson [Carlos Moreira, David Fergusson]
Language: eng
Format: epub
Tags: Technology & Engineering, Social Aspects
ISBN: 9781626346307
Google: yrKXDwAAQBAJ
Publisher: Greenleaf Book Group
Published: 2019-06-04T02:43:42+00:00

Conversation with Beth Porter

Cofounder and CEO of RIFF Learning, researcher and lecturer with the MIT Media Lab and Boston University Questrom School of Business, and an artificial intelligence pioneer

Authors: Beth, you have spent your career envisioning and developing computer-enabled and online teaching and learning experiences. Now you have created a leading-edge platform at Riff that helps people and organizations innovate better through AI.

With your vast experience at the center of knowledge development and sharing, I think a great place to begin this conversation today is with your perspective on the importance of that intersection of innovation and collaboration?

Beth: Yes. From my point of view, people come up with really interesting ideas all the time. You’re in the shower, you’re riding on a subway, you’re in your car, and those individual ideas are all really important germs for things that may eventually become game changing in our lives.

But the only thing that separates a really neat idea from something that’s innovation is the ability to help other people understand it. For them to reflect on it and give you that feedback. For them to help you refine it so that it really is something that’s not just in your own head but something that you can share and relate to other people about.

The whole process of coming up with new thinking, sharing with other people, communicating about it using all those feedback loops that you engage in as humans are really important for the refinement of the idea into the thing that arrives in the marketplace where people look and say, “Oh. That’s actually really interesting and innovative.”

I remember reading an article about Jeff Bezos, that he’s been thinking about space initiatives since he was ten. And it’s not like he’s just been sitting around thinking about it by himself. He’s been thinking about it and talking about it with people and reflecting those ideas everywhere that he goes. Feedback tells him he’s going in the wrong direction or the right direction. That constant mechanism of feedback, that is what Riff is actually all about. That’s what we do. We give people the opportunity to do that with their ideas.

Authors: Tell us more about your approach to convince more people to embrace collaboration when they are also concerned about protecting their intellectual property?

Beth: It’s really difficult sometimes because I think people misunderstand how intellectual property (IP) should be defined. Most people believe that any great idea they come up with is protectable. I don’t know if it’s because we live in a litigious culture or what it is that has trained people. But very little of what we do in technology is actually subject to IP. And yes, we do in fact have to convince people that the sharing of ideas has more benefit than it takes away. It’s not trivial. We actually have a hard time sometimes. I’ll give you an example.

I know people who work in the autonomous car industry. In that space you’re really talking about an enormous number of secretive activities.

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