The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps - Guaranteed by Stephen Woessner

The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps - Guaranteed by Stephen Woessner

Author:Stephen Woessner
Language: eng
Format: epub
Publisher: Atlantic Publishing
Published: 2011-12-20T00:00:00+00:00


Figure 5.7

b. Step 2: Then right click on the page’s URL from the left side list in order to display the menu options as shown in Figure 5.8. Left click your mouse on the option “Rename.”

c. Step 3: The rename option will give you the ability to delete the current URL and type in a new, optimized URL using the keywords you determined to be the most relevant. For example, I will refer back to the earlier fitness example. Any of these URL variations will give Google the opportunity to identify matches in your Page Title, META Keywords, META Description, domain name, full URL, and the content on the actual page:

• Domainname.com/fitnesstrainingprograms

• Domainname.com/Fitnesstrainingprograms-fitnesstrainingplans

• Domainname.com/Fitness-training-programs



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