The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life by Srinivas Rao

Author:Srinivas Rao [Rao, Srinivas]
Language: eng
Format: mobi
Published: 2013-02-15T14:00:00+00:00

Anybody can get the attention of an audience. You can buy ads, and drive tons of traffic to your blog or company web site. But it's one thing to get somebody's attention and something entirely different to keep it.

Characteristics of a Tribe

1. The Attention of a tribe must be earned

The attention of a tribe is something that grows over time. It's created through a combination of great content, relationships and trust. It must be earned.

2. Members of a Tribe Will Defend Their Leader

I wrote a post that really hit a nerve with one of my readers. He went so far as to say that I should be ashamed of my content and was doing a disservice to humanity (not exactly a light criticism). This was after my reply to his original comment. Rather than engage him, I decided to direct my energy towards something more positive. A few days later I went back to check on the comment thread out of curiosity and noticed that a number of my readers had come to my defense. When you've truly built a tribe they'll become loyal, they'll sing your praises and defend you.

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